Languange Styles In Advertisement
People, who use language to arrest attention, communicate instantly, arouse desire and create need, anticipation and excitement are copy writers for advertising . Advertising has become one of the world's largest most profitable businesses. Advertisers use Text types or Genres that: Coax, Entice, Induce, Deceive, Beguile and Persuade Here’s four ingredients of successful ads: attention, interest, desire and action (AIDA). Attention: Eye-catching layout, striking features to make people take notice. Clear concise expression short sentences and paragraphs. Captivating Graphics. Spectacular Layout easy to grasp. Interest : to sustain interest, often targeted to a niche market. Desire : the ad will create or develop a need or desire for the product. (See below) Action : an urging for direct action wit...